Using Google Analytics skillfully to optimize SEO.
Generally do sem or seo will use google.With the upsurge of industry development, 谷歌优化排名 The expressive force in the market has also been very good, bringing many brand-new high-quality experiences to users. https://www.365seo.cc/
Analytics to mine some data, mainly because ga provides a large number of data dimension subdivision and user-defined filtering conditions, which can easily obtain all kinds of desired data. [Google optimization” target=_blank>
However, it is precisely because there are too many subdivided data, so when analyzing, we must not follow the superficial data values too much, but look at the meaning behind the data. Generally speaking, this kind of data is carried out by horizontal or vertical comparison of different data dimensions.
We can easily catch the landing page and keywords of the website from ga, and make corresponding classification and trend statistics. After that, we can find that in a certain period of time, the landing page of the website has changed, and the keywords searched by the website have changed and started to increase.
For example:
For example, last month, we had 1,000 keywords and 500 landing pages and got 10,000 PVs. This month, we had 1,500 keywords and 600 landing pages and got 15,000 PVs. Obviously, the overall ranking of our website has improved, with 100 landing pages and 500 keywords and 5,000 PVs.
At this time, we should be glad that the promotion or seo we have done has played a role, but is this really the case? At this time,
We are going to check the keywords we have analyzed and the data on the landing page, and we are going to compare the changes in the past two months. You will find that there are several possibilities:
1. The number of categories of keywords remains unchanged, but the number of one category has suddenly increased.
2. The original classification number of keywords remains unchanged, and some new classified words have been added.
3. The number of categories of keywords decreased in the previous period, and many new categories were added in this period.
4. The landing pages have increased a lot, but the words brought by the original number and classification of landing pages have not changed much.
5. A lot of landing pages have been added, but some of the original landing pages are missing or down.
6. Wait, you can also find many factors.
When you see these data and think back to our promotion strategy, you will find whether the results are consistent with your expectations. If not, it means that there is something wrong with our promotion strategy, such as less external links, less advertising, and what is wrong with links, right? We need to change them immediately!
Wait, if you think so, you are cheated by the comparison of the two data.
We need to look at the market, the base of keywords, and the trend of user search. Is it caused by the decline of the search base of this kind of products, the sudden popularity of this kind of search, how long is the popular trend of this kind of words, whether it is long-term or short-term, and so on.
When you compare the third dimension, you will have a new idea about your promotion strategy, and you have to adjust it. If you want to change it, you have to wait and see if there is a fourth dimension, such as whether it meets the company’s long-term goals or whether it conflicts with the plans of the marketing department or the purchasing department.
In short, when you compare N dimensions, what we need to do is a strategy and planning based on the whole.
The above is “using google skillfully”
Analytics to do seo optimization “all the content, only for webmaster friends interactive exchange learning, seo optimization is a process that needs to be adhered to, I hope everyone can make progress together.