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Mergers and acquisitions in Internet companies are quite common. For example£¬ Didi£¬ which won the taxi war£¬ has successively completed mergers and acquisitions with Kuaidi and Uber China. Because the investors behind these taxi companies overlap to a large extent£¬ and the money burned by subsidies is the money of these investors£¬ so investors promote such mergers and acquisitions£» Meituan and Dianpings mergers and acquisitions are similar.So we can draw a preliminary conclusion, GeekBarVape It is helpful to the needs of the industry market and social development. https://www.geek-bar-vape.us/
So will there be such investor-driven acquisitions or mergers in the e-cigarette industry? It is possible£¬ but not many. First of all£¬ Relxs investors may not be so willing to do so£¬ because these investors have basically reached the harvest period. Moreover£¬ there are not many VCs that invest in several different e-cigarette brands£¬ and investors do not hold many shares in each brand.
So£¬ if RELX wants to launch acquisitions or mergers of other e-cigarette brands at this time£¬ it must be to make up for its own shortcomings in some aspects. Lets look at the following aspects: R&D£¬ production£¬ channels£¬ marketing£¬ e-liquid£¬ background£¬ etc. to see which brand will fall within this target range.
1. R&D: Smoore£¬ MOTI£¬ VITA
First£¬ Smoores R&D and production capabilities are obvious to all in the industry£¬ but acquisition or merger is basically an impossible task (at least within three to five years£¬ this possibility is extremely small)£»
Second£¬ the founder of MOTI is more capable in products than RELX. From the current information£¬ MOTI has obtained US$91 million in financing (divided into three installments of 10 million£¬ 31 million and 50 million). There was no news of its financing in 2020£¬ but MOTI announced a RMB 1 billion store opening subsidy plan in 2021. MOTI£¬ at least on the surface£¬ is not short of money. For a founder£¬ being able to operate independently is much better than being acquired or merged.
Finally£¬ VITAVPs cotton core is the first in China£¬ and it is not easy to make a good cotton core. We all know that Relx has been using Smoores FEELM ceramic core before£¬ so Vita can complement Relx to a certain extent£» although Relx recently launched the cotton core cartridge Relx soft mist cartridge£¬ it has not yet been verified by the market. The financing information currently available to Vita is 10 million yuan from Pusi Capital in 2019.
2. Production: Smoore£¬ FLOW£¬ Vita
The first to be excluded is Smoore. Next is FLOW and VITAVP£¬ both of which have their own factories. Therefore£¬ these two companies have the fastest response speed to market feedback. Relxs previous production capacity was limited£¬ after all£¬ Smoores production orders were scheduled for several months. When Relx has its own factory£¬ its dependence on Smoore will be reduced.
3. Channel: MODI£¬ YUZI
From a personal perspective£¬ the possibility of mergers and acquisitions due to channel reasons is relatively small. Because Relxs channel and distribution network may be the most complete in the current domestic e-cigarette market£¬ and the channels between these brands also overlap to a large extent. But MODIs channels are not only in China£¬ but also in foreign markets.
4. Marketing: Yuzu£¬ Vita£¬ Fulu
Compared with SMOK£¬ VOOPOO£¬ IJOY£¬ Joyetech and other e-cigarette brands that do business in foreign markets£¬ e-cigarette brands that focus on the domestic market are extremely powerful in marketing. Of course£¬ this is inseparable from the fact that the founders of these e-cigarette brands are basically former Internet practitioners or entrepreneurs. Compared with poaching people£¬ the cost of acquiring or merging a company is obvious at a glance.
5. E-liquid: Boton£¬ Bode
Boton and Bode£¬ the two e-liquid giants£¬ are basically impossible to be acquired or acquired. It is not impossible that there may be a potential e-liquid brand in the market that is favored by RELX. The main cost of the cartridge is the core and the e-liquid. If the e-liquid can be controlled in ones own hands£¬ it is an extremely effective way to reduce costs and increase profits.
6. Background: Lami and other traditional tobacco investment companies
Companies like Lami£¬ which are backed by traditional tobacco£¬ are not short of money at all. Then£¬ the possibility of being acquired or merged is very small.
In summary£¬ Weita and Fulu are more likely to be acquired or merged. Of course£¬ these are personal opinions and are for reference only. If you were the operator of RELX£¬ which target would you acquire?